Flexible packaging production specialist to detail mid web flexo press opportunities for label printers
Soma Engineering has signed up as an exhibitor at Labelexpo Europe 2015, where it will display its mid
web Optima CI press platform to present a ‘completely new concept in flexographic printing presses’ to
the label and package printing industry.
More commonly perceived as a wide web press
manufacturer, Soma has developed the Optima as a mid
web CI press optimized to run label stock paper and film
packaging materials, and to bridge the gap between narrow
and wide web printing for products such as in-mold and
wraparound labels, shrink sleeves, retort stand-up pouches
and sachets, as well as paper sacks, cups and plates.
Peter Blasko, Soma Engineering marketing manager,
comments ‘The Optima has been a great success with our
wide web customers, but we are now also identifying label
printers that want to offer a wider portfolio of products
such as, for example shrink sleeves. We consider Labelexpo
to be the best channel with which to share this successful
press concept with the label market. The Optima can
handle virtually any product in the mid web field and we will
demonstrate this to anyone interested in this growing
opportunity during Labelexpo.’
Available in 620mm (24in) and 820mm (32in) widths in up to eight colors, the Optima is capable of
speeds up to 300m/min (984ft/min), and features unwind and rewind systems that are located outside
the printing unit modules. Soma says this variable design allows the option of choosing any
unwind/rewind configuration and in-line upstream or downstream printing and converting units
such as cold seal or slitting.
At Labelexpo Europe 2015, on the Soma stand in hall 7, B39, an Optima will be shown running live job
demonstrations throughout the show. The press at the show will be equipped with eight printing units and
will feature fast web changeover for reverse printing, intelligent impression adjustment to reduce
start-up waste and Soma’s new, award-winning print cartridge system for spot colors, which offers
printers a means of significantly reducing ink costs on printing jobs where expensive colors, special effect
and metallic ink formulations are required.
Pavla Kusa, Soma Engineering Commercial Director, says that, since the Optima was launched to the
wide web flexible packaging industry, ‘we have shown that this press fills a gap in the market.
‘[Optima] offers a technology that meets customer needs perfectly,’ she says. ‘Discussions with
customers also brought to light label printers struggling under the growth of digital printing pressures
pushing down the price of jobs. Offering them the Optima solution and diversification into mid web with
existing customers gives a real opportunity for growth and us the advantage of offering not just a
machine, but a business plan too.
‘To set new standards for flexible packaging and printing has always been our aim and is the corner stone
of our daily work. The Optima is one of our most successful models with sales and worldwide acceptance
exceeding expectations across a wide range of customers of all sizes who appreciate what we have done
in bringing this type of press to market.’
‘We carried out extensive research with flexible packaging printers and customers and the consensus
was that a solution was necessary to meet short run, mid web requirements cost effectively,’ adds
Flexible packing and folding carton printing opportunities will be presented to label printers throughout
Labelexpo Europe 2015, spearheaded by feature areas such as the Packprint Workshop with multiple
exhibitors from up and down the supply chain showcasing technologies and products applicable for these
Read more about package printing’s presence at Labelexpo Europe 2015 in Labels & Labeling issue 4,
Labelexpo Europe 2015 takes place in Brussels, Belgium from September 29 to October 2.